Buying Guide

Finding the perfect dress for prom, parties, and other special occasions can be an exciting yet challenging task. We can help you navigate this important choice and ensure you find a dress that reflects your personal style and makes you feel confident. Here are some essential tips to guide you through the selection process:

1. Consider the Occasion

2. Know Your Body Type

  • Hourglass: Accentuate your curves with fitted dresses or mermaid styles that highlight your waist.
  • Pear-Shaped: A-line or fit-and-flare dresses can balance broader hips and create a beautiful silhouette.
  • Athletic: Choose dresses with defined waists or embellishments to add curves and dimension.
  • Plus Size: Look for dresses that emphasize your shape, such as empire waists or wrap styles that flatter your figure.

3. Choose Colors Wisely

  • Skin Tone: Consider what colors complement your skin tone. Warm tones may look radiant in earth colors (reds, oranges, yellows) while cooler tones might shine in blues, greens, and purples.

4. Fabrics and Comfort

  • Look for breathable fabrics if you’ll be wearing the dress for an extended period. Consider factors like fit and stretch, especially if you plan on dancing or moving around a lot.

5. Accessorize Thoughtfully

  • Choose accessories that enhance your dress but don’t overpower it. Simple jewellery or a statement clutch can elevate your look without being too much. Remember to match your shoes and bag to pull the outfit together.

6. Don’t Forget Alterations

  • Even if you find the perfect dress, alterations might be necessary to achieve a tailored fit. A good fit can dramatically elevate your overall appearance.

7. Set a Budget

  • Beautiful dresses come in all price ranges. Determine your budget before starting your search to help narrow down your choices and avoid overspending.

8. Start Early

  • Begin your search well in advance of the event to allow time for shopping, fittings, and any necessary alterations. This helps reduce stress and gives you plenty of options to choose from.

9. Trust Your Instincts

  • Ultimately, choose a dress that feels right for you. Whether you prefer classic elegance, modern trends, or bohemian styles, select something that resonates with your personal style and makes you feel fabulous.

By following these guidelines, you can confidently navigate the process of finding your perfect dress for any special occasion. Enjoy the experience, and remember that the most important thing is feeling great in what you wear!

 

 

NAVY Satin Strapless Dress
GREEN Strapless Beaded Long Dress
Elegant Strapped Dress
strapless ballgown

Get in touch

If you have any questions or concerns, please feel free to contact us. You can use the form below to get in touch.

We appreciate your interest and look forward to hearing from you!

Diversity Design DD IconDiversity Design DD

102 Fonthill Rd, London

4.9 185 reviews

Sally M. profile pictureSally M.
19:44 16 Nov 25
Lovely dresses and the staff were amazing. Far went out of her way to recommend styles and colours and was really helpful and calm even when the shop was busy.
Rosalie K profile pictureRosalie K
16:03 09 Nov 25
Absolutely love this store, definitely will be coming back for my own prom since this time we were shopping for my sister. The service was better than I could’ve ever imagined, our helper was very honest and helpful. There was a wide selection of diffrent styles like fitted, poofy, fishtail and more. I ended up picking one up for a wedding that im going to and I love it. If I could give it 10 stars I would. Definitely recommend.
Maya K. profile pictureMaya K.
19:19 08 Nov 25
Lovely experience, customer service was outstanding with the lady giving me honest opinion and picking out beautiful dresses, she made me try on dresses out of my comfort zone that made me realise that I really suited them. A very large selection to choose from and very good prices, thank you so much!!
Nosa profile pictureNosa
04:20 20 Jul 25
Absolutely lovely shop for evening wear, prom and bridesmaid dresses! The selection is stunning elegant, classy, and perfect for any special occasion. I was really impressed with the quality of the dresses and the range of styles and sizes. The staff were so welcoming and helpful, giving honest advice without being pushy. I found the perfect dress and felt amazing in it. Would definitely recommend this place if you’re after something beautiful and unique for your next event.
John profile pictureJohn
23:19 09 Jul 25
I recently visited this shop to get a dress for my wife’s engagement and had a fantastic experience. The staff were very polite, helpful, and not pushy at all—unlike many of the other shops around. They made the whole process smooth and enjoyable. The selection was great, and the service was top-notch. I highly recommend this place and gladly give them five stars!
Winnie Y. profile pictureWinnie Y.
18:29 27 Jun 25
Everyone in there was so nice I had the best experience out of all the shops on the road , the lady who helped we was such a lovely person and was so welcoming . I loved my dress so much and there was so many beautiful dresses in there
Katerina profile pictureKaterina
15:55 27 May 25
I had an amazing experience at this shop. Customer service was really great; they helped me pick the right size, gave me honest advice, and were not at all pushy to purchase the dress. One of the workers was especially impressing; she managed to multitask, making service run smoothly, and was so helpful!

There are a range of prices which are good compared to some other shops. The dress I bought was beautiful and they have an amazing selection! Overall, I would definitely recommend if you are looking for a prom dress or just a fancy dress in general!
Stefyy G. profile pictureStefyy G.
13:03 05 May 25
I had such a great experience at this prom dress shop! The selection was amazing — they had so many beautiful styles, from classic elegant gowns to more modern and unique designs. The staff were incredibly helpful and patient and understanding , offering honest advice without being pushy. They really listened to what I wanted and helped me find a dress that fit perfectly and made me feel confident. The quality of the dresses was excellent, and the prices were reasonable. Overall, I highly recommend this shop to anyone looking for the perfect prom dress .
Lizzy M. profile pictureLizzy M.
15:12 27 Apr 25
This place is a gem and highly recommended. It has a great selection of evening/prom dresses. The ladies are all so welcoming and attentive. Tash has been especially amazing in liaising with me over email about a dress my daughter had seen on our first visit. x
Me profile pictureMe
08:07 21 Apr 25
The only dress shop within 2 hours from our house that had beautiful stock that my daughter could choose from.

Staff were amazing and friendly and made my daughter feel at ease and not rushed when she felt uncomfortable trying on dresses and making decisions.

No pressure to buy on our first visit but Monica was absolutely amazing with us, we returned after a few weeks when we were sure of what we wanted and Tash held the dress for us as we were travelling and hour and a half.

Thank you ladies.
T B. profile pictureT B.
21:40 19 Apr 25
Took my daughter her today, for the most beautiful dress for her prom, the welcoming from walking in, to the trying it on was absolutely amazing, Tasha was amazing and made my baby girl feel really confident ❤️ thank you to the beautiful lady that help zip the dress up and make sure it fitted comfortably. I would recommend this dress shop to anyone, that wants to feel comfortable and so many beautiful dresses and styles to choose from. Lots of love and thank you once again. Xxxx
Lauren H. profile pictureLauren H.
16:20 06 Apr 25
Great experience today with my niece and sister in law. Really happy to have found them, considering most other shops were closed! Brilliant selection of dresses, all priced clearly. We received a warm and friendly welcome. Special thank you to Far for her help, advice and genuine kindness.
5 star ⭐